Charlotte Bennett
@charlotte_bennett • 3 weeks ago
Lists the essentials in a long email, rewrites it at least 40% shorter with the ask up front, and confirms nothing the reader needs was lost.
emailrecipientaction{{email}}{{recipient}}{{action}}email: Hi Marcus, I hope you're doing well and that the launch prep is going smoothly! I know things are super busy on your end right now, so I really appreciate you taking the time to read this. I just wanted to touch base about the website project. As you know, when we originally scoped the project back in August, we agreed on 8 pages. Since then, I think we've added the careers page, the two case study pages, and the partner portal login page, which brings us to 12 pages. I totally understand that these came up as the project evolved, and I'm really happy to do them! That said, I think it would probably make sense for us to talk about how this affects the timeline and the budget. My rough estimate is that the four extra pages would add about 6 working days and $2,400 to the project, based on the same rate we've been using. That would move the launch from October 14 to October 22. If it's easier, another option could be that we launch with the original 8 pages on October 14 and then add the other 4 pages in a second phase right after. Could you let me know which option works best for you by Monday, September 28? That way I can plan my schedule accordingly. Sorry for the long email, and thanks so much again! Best, Jess recipient: Marcus, marketing lead at a client company; friendly working relationship, two months into the project action: choose between all 12 pages with a later launch, or 8 pages now and 4 in a second phase, by Monday, September 28