# Rewrite your LinkedIn headline and About for recruiter search

> Diagnoses what your LinkedIn profile signals, then writes five headline options, a focused About section and a skills list using only your real results.

- **Author:** [Sofia Hernandez (@sofia_hernandez)](https://promptabide.com/sofia_hernandez)
- **Tested on:** Claude · Opus 5.5
- **You fill in:** `headline`, `about`, `target_roles`, `proof_points`
- **Published:** 2026-07-30
- **Updated:** 2026-09-24
- **Tags:** `career`, `job-search`, `copywriting`, `social-media`
- **Keywords:** linkedin headline examples for marketing, rewrite linkedin about section, linkedin profile optimization prompt, linkedin headline for job seekers, linkedin about section without buzzwords
- **Views:** 148
- **Likes:** 30

**Best for:** Professionals job hunting or repositioning who have real results but a vague LinkedIn profile that doesn't show up in recruiter searches for their target role.

## Prompt

```
Rewrite my LinkedIn headline and About section so the right recruiter understands in 5 seconds what I do and what I want next.

Current headline: {{headline}}
Current About: {{about}}
Roles I'm targeting: {{target_roles}}
Proof points I'm happy to share publicly: {{proof_points}}

Output:
1. Diagnosis: 3 bullets on what the current version signals to a recruiter scanning search results. Be blunt.
2. Five headline options under 220 characters, each a different approach: role + specialty, outcome-led, audience-led, skills stack, and "open to" phrasing. Put the words a recruiter would search for my target roles near the start.
3. One About section, 150-220 words, first person. The first 2 lines must work on their own (that's what shows before "see more"); then what I do, 2-3 proof points with numbers, how I work, and a one-line call to action.
4. The 8 skills I should list, in priority order.

Forbidden: "passionate", "results-driven", "ninja", "guru", "thought leader", "synergy", emoji. Don't add any claim that isn't in my proof points.
```

## Variables

- `{{headline}}` — Your current LinkedIn headline, exactly as written. (e.g. Marketing Professional | Passionate about Growth | Open to Opportunities)
- `{{about}}` — Your current About section (or 'none'). (e.g. I am a results-driven marketer with 7 years of experience...)
- `{{target_roles}}` — The job titles and kind of company you want next. (e.g. Lifecycle / CRM marketing manager at B2C subscription apps)
- `{{proof_points}}` — Results, tools and numbers you're comfortable making public. (e.g. Grew email-attributed revenue from 11% to 19% of total...)

## Example input

```
headline: Marketing Professional | Passionate about Growth | Open to Opportunities

about: I am a results-driven marketer with 7 years of experience across B2B and B2C. I love building brands and working with cross-functional teams. Let's connect!

target_roles: Lifecycle / CRM marketing manager at B2C subscription apps

proof_points: At a meal-kit company (2023-2025): grew email-attributed revenue from 11% to 19% of total; rebuilt the onboarding email sequence in Braze, day-30 retention up 6 points; ran 40+ A/B tests a year; managed a $180k annual CRM tooling budget. I write my own SQL for segmentation.
```

## Output

*Produced by Claude · Opus 5.5.*

```
**1. Diagnosis**
- "Marketing Professional" puts you in the widest possible pool. Recruiters for your target roles search "lifecycle", "CRM", "retention" and "Braze", and none of those words appear.
- "Passionate about Growth" and "results-driven" are claims almost every profile makes. Meanwhile your actual results (11% to 19%, +6 points retention) are nowhere on the page.
- "Open to Opportunities" with no target reads as open to anything, which scans as unfocused.

**2. Headline options**
1. *Role + specialty:* Lifecycle & CRM Marketing Manager | Braze, SQL segmentation, onboarding and retention for subscription brands
2. *Outcome-led:* Lifecycle marketer | Grew email-attributed revenue from 11% to 19% of total at a meal-kit company
3. *Audience-led:* CRM and lifecycle marketing for B2C subscription apps | Onboarding and retention programs in Braze
4. *Skills stack:* Lifecycle Marketing | CRM | Braze | SQL | A/B Testing | Retention
5. *Open to:* Open to Lifecycle / CRM Manager roles at B2C subscription apps | 7 yrs marketing, Braze + SQL, 40+ A/B tests a year

**3. About**

I build the email journeys that turn new customers into ones who stay. Most recently, that meant growing email from 11% to 19% of total revenue at a meal-kit company.

I've spent 7 years in B2B and B2C marketing. From 2023 to 2025 at the meal-kit company, I:
- grew email-attributed revenue from 11% to 19% of total
- rebuilt the onboarding sequence in Braze, lifting day-30 retention by 6 points
- managed a $180k annual CRM tooling budget

I work in small, measured steps: I ran more than 40 A/B tests a year, and I write my own SQL for segmentation, so I can find the right audience without waiting in a data queue.

I'm looking for a lifecycle or CRM manager role at a B2C subscription app. If you're hiring for one, send me a message here.

**4. Skills to list (in order)**
1. Lifecycle Marketing
2. CRM
3. Braze
4. Email Marketing
5. Customer Retention
6. A/B Testing
7. SQL
8. Audience Segmentation
```

## Why it works

The **diagnosis step** comes first so you see why the old version fails in recruiter search, not just a nicer rewrite. Requiring **five headlines, each a named approach**, gives you real alternatives instead of five rewordings of the same line.

**"The first 2 lines must work on their own"** targets how the About section actually displays: most people never click "see more". The **forbidden-words list** removes the phrases every profile uses, and **"don't add any claim that isn't in my proof points"** stops the model from inventing skills to fill out the section.

## When not to use it

A headline won't fix a mismatch between your experience and your target roles; if recruiters for that role wouldn't shortlist your history, work on the gap first. It also isn't a content strategy: if you want to build an audience on LinkedIn, you need a posting plan, not a new About section.

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