# Repurpose one article into five formats without repeating it

> Turns one article into a LinkedIn post, short post, newsletter blurb, video outline and carousel, each built on a different part of the piece.

- **Author:** [Elif Yilmaz (@elif_yilmaz)](https://promptabide.com/elif_yilmaz)
- **Tested on:** Claude · Opus 5.5
- **You fill in:** `article`, `channels`
- **Published:** 2026-08-27
- **Updated:** 2026-09-24
- **Tags:** `content-creation`, `social-media`, `writing`, `marketing`
- **Keywords:** repurpose blog post into social media, one article into multiple formats, content repurposing prompt, turn article into linkedin post and carousel, repurpose content for small business
- **Views:** 2028
- **Likes:** 18

**Best for:** Small business owners, writers and creators who publish one long piece and want it to reach people on several channels without copy-paste.

## Prompt

```
Repurpose the article below into 5 pieces. Each should work for someone who never reads the original, and each should use a different part of the article rather than summarizing the whole thing five times.

Article:
{{article}}

My channels and audience: {{channels}}

Before writing, list which part of the article each piece will use, so I can see there's no overlap.

Then produce:
1. **LinkedIn post** (120-180 words): one argument from the article, with a concrete example from it.
2. **X/Threads post** (under 280 characters): the single most quotable line or result.
3. **Newsletter blurb** (50-80 words) that sends readers to the full article, ending with [LINK].
4. **Short video outline**: hook line, 3 beats and a closing line, for 30-40 seconds.
5. **Carousel** (6 slides): one line of text per slide, slide 1 a hook, slide 6 a takeaway.

Use only facts that are in the article. Write in the author's voice.
```

## Variables

- `{{article}}` — The full article text (e.g. Why we closed on Mondays (and made more money)...)
- `{{channels}}` — Where you post and who follows you (e.g. LinkedIn, Instagram, X, a monthly newsletter; other small food business owners)

## Example input

```
article:
Why we closed on Mondays (and made more money)
by Rosa Delgado, owner, Crumb & Co. Bakery

In March we stopped opening on Mondays. It was the scariest decision I've made since opening the bakery in 2019.

Mondays were our slowest day by far: about $640 in sales against roughly $520 in staff and baking costs, before rent and power. We were open mostly out of habit, and because I worried regulars would drift to the café down the street.

Six months later, weekly revenue is up 6%. Most Monday regulars simply come on Tuesday, and Tuesday sales are up 38%. We sell out of morning buns by 10 a.m. most Tuesdays now, which never happened before.

The bigger change is the team. Everyone gets two consecutive days off, Sunday and Monday. Nobody has quit since March; in the year before, we lost four bakers. I spend Mondays on the work I never had time for: ordering, testing recipes, and actually looking at our numbers.

It wasn't all smooth. We lost a Monday wholesale order from an office next door, worth about $90 a week, and a few customers told us, kindly, that they missed us.

If you run a small food business, look at your slowest day with real numbers. Not how it feels. The numbers. You might be open out of fear.

channels: LinkedIn, Instagram, X, and a monthly newsletter; audience is mostly other small food business owners and local customers
```

## Output

*Produced by Claude · Opus 5.5.*

```
**Plan**
- LinkedIn: the team (two days off, nobody has quit)
- X: the "open out of fear" line and the 6% result
- Newsletter: the fear before the decision
- Video: the Tuesday effect (up 38%, sold out by 10 a.m.)
- Carousel: the slow-day numbers, including what they lost

**1. LinkedIn**
In the year before we stopped opening on Mondays, we lost four bakers. Since March, nobody has quit.

I didn't close Mondays for the team. I closed them because our slowest day barely covered its own staff and baking costs, before rent and power. But the change I notice most isn't in the takings.

Closing Monday gave everyone two consecutive days off, Sunday and Monday. It's a small change on paper.

It changed my week too. Monday is now when I do the work I never had time for: ordering, testing recipes, and actually looking at our numbers.

If you run a small business with a slow day, look past the sales figure. Ask what that day costs your team.

Rosa Delgado, Crumb & Co. Bakery

**2. X/Threads**
We were open on Mondays out of fear, not demand. We closed them in March. Six months later, weekly revenue is up 6%.

**3. Newsletter blurb**
In March, Rosa Delgado closed her bakery on Mondays, the scariest decision she'd made since opening in 2019. She worried her regulars would drift to the café down the street. Here's what actually happened to her customers, her team and her own week, and the order she lost along the way. [LINK]

**4. Video outline**
- Hook: "We closed on Mondays, and our Tuesdays went up 38%."
- Beat 1: Monday was our slowest day. I was scared regulars would leave.
- Beat 2: They didn't. Most just came on Tuesday.
- Beat 3: Now we sell out of morning buns by 10 a.m. most Tuesdays. (Shot of an empty tray.)
- Close: "Turns out Monday was just Tuesday, waiting."

**5. Carousel**
1. Before you keep a slow day open, check these numbers.
2. Sales that day. Ours: about $640 on a Monday.
3. Cost to open. Ours: about $520 in staff and baking, before rent and power.
4. What closing would cost. Ours: a $90-a-week wholesale order and some kind complaints.
5. Where your regulars would go. Ours mostly came another day.
6. Decide on the numbers, not the feeling.
```

## Why it works

**"Use a different part of the article"** is the line that makes this work: most repurposing prompts produce five summaries of the same piece, which bores anyone who follows you in more than one place. Asking for **the plan before the pieces** makes the split visible and checkable. **Specific lengths and structures per format** mean each piece fits its channel instead of being one text chopped up. **"Use only facts in the article"** matters because repurposing is where numbers quietly drift, and **"the author's voice"** keeps it from sounding like a brand account.

## When not to use it

Short or single-point articles don't have five distinct parts; pick two formats instead. Not every channel suits every piece, so skip the ones where your audience isn't. For video, the outline is only a start: you'll still need to film it in your own words.

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